Helping the Open University “GoGreen”

A decentralised environment requiring innovative tools to coordinate behaviour change.

The Open University were aware of the potential savings possible through staff enagement, but lacked the resources and skills to implement a successful programme. ZapCarbon provided an excellent answer to their needs.

The challenge

  • The Open University spend over £2million / year in energy, a highly significant cost which is rising
  • The Facilities department appreciate that Behaviour Change can save money, but were unsure as to exactly how to go about it
  • Previous energy-saving campaigns had been weak and relatively ineffective

The Solution

  • Having tried to run energy-saving campaigns themselves, the university realised a specialised skill-set was required.
  • The university invested in our services hoping to save at least 5% of their energy consumption through staff engagement
  • Recruitment and training of volunteer champions from across the university- Campaigns run to engage the wider staff population
  • Themed monthly campaigns – All run and managed through ZapCarbon online engagement system

The Result

Commissioning a 2 year programme allowed the OU to create a well-developed and embedded scheme. The ZapCarbon online engagement platform was central to spreading the word, creating and quantifying results.

In Summary:

  • 60 champions recruited and trained
  • “GoGreen” branding developed
  • Interactive online software launched
  • Monthly themed actions taken by champions to their workplaces
  • Online quantification of activity and savings achieved
  • Savings exceeding expectations

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“ZapCarbon are delivering our ‘Go Green’ Carbon Behaviour Change Programme to a very high standard.
The Go Green Coordinator on-line pledge system is providing a dynamic tool to communicate with coordinators, share best practice and show staff commitment to the programme.

The delivery team has a common sense of purpose and commitment and the end result is a successful, evolving, ‘Go Green’ programme”

Ralph Lachmann, National Projects Manager, Open University

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